Improving Urbancompany's growth in tier 3 cities
How can we make the delivery experience less daunting for the delivery drivers
This is a hypothetical case study (not affiliated with UC)
UrbanCompany seeks to expand its presence in tier 3 cities in Maharashtra, specifically targeting Nanded, Aurangabad, and Ahmadnagar. Growth in these cities has been slower compared to tier 1 and tier 2 cities.
The objectives are:
✧ to understand the barriers to adoption and to develop strategies to increase service bookings and user engagement
✧ to understand the key personas in tier 3 cities of maharashtra
Key question: Why is the adoption rate and booking frequency low in tier 3 cities?
Research Methods
Key Personas
✷ ONE COMMON PATTERN ✷
all personas are native WhatsApp users, using it more frequently than Facebook, Instagram, or Twitter.
Insights
🔴 Limited awareness of UrbanCompany’s services.
🔴 Users patterns are still stuck in traditional service providers.
🔴 "agar ghar pe aake sab karega toh mehenga hoga ye sab" ~ 🧔🏽♂️
🔴 Hesitant to use app due to complexity and non nativeness
Solutions
Traditional media advertisements in regional languages to make them aware about the services
Leveraging Whatsapp
Integrate WhatsApp for customer service and booking.
Enable users to book services, receive updates, and provide feedback directly through WhatsApp.
Launch targeted marketing campaigns on WhatsApp to reach potential users.
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Improving Urbancompany's growth in tier 3 cities
How can we reduce anxiety in uber delivery drivers - An Usability testing research case study
This is a hypothetical case study (not affiliated with UC)
UrbanCompany seeks to expand its presence in tier 3 cities in Maharashtra, specifically targeting Nanded, Aurangabad, and Ahmadnagar. Growth in these cities has been slower compared to tier 1 and tier 2 cities.
The objectives are:
✧ to understand the barriers to adoption and to develop strategies to increase service bookings and user engagement
✧ to understand the key personas in tier 3 cities of maharashtra
Key question: Why is the adoption rate and booking frequency low in tier 3 cities?
Research Methods
Key Personas
✷ ONE COMMON PATTERN ✷
all personas are native WhatsApp users, using it more frequently than Facebook, Instagram, or Twitter.
Insights
🔴 Limited awareness of UrbanCompany’s services.
🔴 Users patterns are still stuck in traditional service providers.
🔴 "agar ghar pe aake sab karega toh mehenga hoga ye sab" ~ 🧔🏽♂️
🔴 Hesitant to use app due to complexity and non nativeness
Solutions
Traditional media advertisements in regional languages to make them aware about the services
Leveraging Whatsapp
Integrate WhatsApp for customer service and booking.
Enable users to book services, receive updates, and provide feedback directly through WhatsApp.
Launch targeted marketing campaigns on WhatsApp to reach potential users.
